Comprehensive List of Internet Marketing Terms for Traffic Ad Exchange

• Ad Exchange: A digital marketplace where advertisers and publishers can buy and sell advertising space, often in real-time.
• Traffic: The flow of visitors to a website, often measured in terms of unique visitors and page views.
• CPM (Cost Per Mille): The cost an advertiser pays for one thousand impressions of an ad.
• CPC (Cost Per Click): The cost an advertiser pays each time a user clicks on their ad.
• CTR (Click-Through Rate): The percentage of users who click on an ad compared to the number of total users who view it.
• Impressions: The number of times an ad is displayed to users.
• Conversion Rate: The percentage of users who complete a desired action (e.g., making a purchase) after clicking on an ad.
• Retargeting: A marketing technique that targets users who have previously visited a website with tailored ads.
• Traffic Source: The origin from which a visitor arrives at a website (e.g., organic search, paid ads, social media).
• Affiliate Marketing: A performance-based marketing model where affiliates earn commissions for driving traffic or sales to a merchant's website.
• Landing Page: A standalone web page designed to direct visitors toward a specific action, often linked to an ad.
• Ad Network: A platform that connects advertisers to websites that want to host ads, facilitating the buying and selling of ad space.
• Geo-Targeting: Delivering content or ads to users based on their geographic location.
• Lead Generation: The process of attracting and converting strangers into someone who has indicated interest in a company's product or service.
• Organic Traffic: Visitors who arrive at a website through unpaid search results rather than paid advertising.
• Pay-Per-Action (PPA): A model where advertisers pay for a specified action taken by a user, such as signing up for a newsletter or making a purchase.
• Ad Inventory: The amount of ad space available for sale on a website.
• Brand Awareness: The extent to which consumers are familiar with a brand and its products or services.
• Viewability: A metric that measures whether an ad was actually seen by a user, often expressed as a percentage of impressions that meet the standard for viewability.
• Behavioral Targeting: A method of targeting ads to users based on their previous online behavior.
• API (Application Programming Interface): A set of tools and protocols that allows different software applications to communicate with each other, often used to automate ad buying and selling.
• Click Fraud: The practice of artificially inflating the number of clicks on an ad, often to generate revenue for the publisher at the expense of the advertiser.